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AI prompting involves entering specific instructions or queries into AI systems like ChatGPT to generate desired outputs, such as text, images, or code. It involves crafting text prompts to achieve the user's goals. Unlike the more specialized prompt engineering, AI prompting is an accessible skill that anyone can quickly learn and use.

This 5-week course equips learners with essential AI prompting capabilities, focusing on OpenAI's ChatGPT to enhance content creation, data analysis and visualization, and workflow optimization to improve productivity and prepare you for future technological advancements. Taught by industry experts, you will engage in practical exercises to develop and apply a professional AI toolkit, creating custom GPTs and integrating AI strategies into your business processes. By the course's end, learners master prompt refinement to drive significant workplace impact and innovation.

Course Outline

Module 1: AI Prompting Essentials

Module 2: Creative Content Generation

Module 3: Data Analysis & Visualization

Module 4: Optimize Your Professional Toolkit with AI Prompting

Module 5: Scale with Prompt Libraries and Custom GPTs

Learner Outcomes

  • Prompt Crafting and Refinement: Gain proficiency in creating, evaluating, and refining AI prompts to produce high-value outputs with ChatGPT. Learn to utilize advanced features and personalization techniques in AI prompting to enhance the quality of generated results.
  • Strategic Content Creation using ChatGPT: Utilize ChatGPT to accelerate the creation of personalized marketing materials and business documents, maintaining consistency with brand voice and objectives. Learn how to analyze audience data to customize content such as emails, blog posts, social media content, reports and proposals to maximize engagement. 
  • Data Analysis and Visualization using ChatGPT: Employ ChatGPT to extract, analyze, and visualize data, converting complex data sets into clear, actionable insights. Learn how to effectively summarize qualitative data, identify trends, and tailor the presentation of these insights for different audiences.
  • Professional Efficiency using ChatGPT: Enhance professional competencies such as decision-making and communication by leveraging AI prompting. Use ChatGPT to optimize productivity for meetings, research, and presentations and refine negotiation and feedback-gathering techniques.
  • Business Impact and AI Integration: Integrate AI prompting into existing workflows to drive business optimization and innovation. Develop prompt libraries and custom GPTs tailored to specific business needs, improving the predictability and effectiveness of AI interactions with ChatGPT.
  • Project-Based Learning and Practical Application: Apply learned skills through comprehensive playbook projects, such as developing a startup's go-to-market strategy, crafting an AI-driven marketing campaign, analyzing market trends for strategic decision-making, evaluating company operations for technological improvements, and building custom GPT models for specialized tasks.
  • OpenAI ChatGPT Tool Proficiency: Gain hands-on experience with ChatGPT.

Notes

Contact Us! We would love to answer your questions!

Haley Nolen

Program Director of Career Advancement Courses

hnolen@uab.edu
(205)-996-9834

or

Cori Perdue, PhD.
UAB Collat School of Business
Director of Professional Education
(205) 934-7604

cmperdue@uab.edu

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Welcome to UAB Professional Studies

Section Title
AI Prompting Certificate Course: Offered in Partnership with Ziplines Education
Section Schedule
Date and Time TBA
Registration Fee
AIPROMPTING $1,950.00
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