DIGMARKETINGZIPLINES - Digital Marketing Certificate Course: Offered in Partnership with Ziplines Education
70262575
Delivery Options
Online
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This Digital Marketing Science certificate course will transform you into a complete digital marketer with expertise in the most in-demand marketing domains. Fast-track your career in digital marketing with practical training and technical certifications you can apply on the job. Delivered fully online, this 10-week comprehensive program is taught by industry experts and supplemented with live/online mentor-led classes. You’ll leave the course with proof of your digital marketing skills: a Strategic Digital Marketing Playbook, and industry-recognized certifications and qualifications, including Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification.
Course Outline
Module 1: Introduction to Digital Marketing
Module 2: AI for Digital Marketing
Module 3: Search Engine Optimization Fundamentals
Module 4: Search Engine Marketing with Google Ads
Module 5: Google Analytics for Marketers
Module 6: Introduction to Email Marketing
Module 7: Marketing Automation with HubSpot
Module 8: Social Media Marketing
Module 9: Content Marketing
Module 10: Data-Driven Digital Marketing Plan
Learner Outcomes
- Web Analytics: Determine the appropriate key performance indicators for any type of website. Provide recommendations for optimizing an e-commerce website’s conversion funnel.
- Search Engine Optimization: Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its search engine rankings.
- Search Engine Marketing: Understand the mechanics of paid search ranking. Evaluate paid search campaign data and recommend changes that will improve conversion rates.
- Social Media Marketing: Utilize knowledge of social media tactics to design an effective social media campaign.
- Email Marketing: Understand best practices in email marketing. Analyze email marketing campaign data. Recommend changes that will improve campaign effectiveness.
- Digital Marketing Strategy: Create a digital marketing strategy and plan with a target market, key messages, recommended channels, and lead capture recommendations for a real-world brand.
- Industry-Recognized Certifications and Qualifications: Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification
Notes
Contact Us! We would love to answer your questions!
Haley Nolen
Program Director of Career Advancement Courses
hnolen@uab.edu
(205)-996-9834
or
Cori Perdue, PhD.
UAB Collat School of Business
Director of Professional Education
(205) 934-7604
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