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Course Description

 

 

 

 

 

 

 

 

Foundations of Digital Marketing and Social Media Marketing - Full Course

  • Are you relatively new to digital and social media marketing? 
  • Are you in marketing but having a hard time keeping up with the constantly-changing trends in online marketing?
  • Do you want to learn more about digital marketing strategies, tactics, and analytics?

This course is for you!

Course Outline

  • Week 1: Marketing in A Digital World and Inbound Marketing
  • Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
  • Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
  • Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

  • Develop a better understanding of the digital marketing landscape in 2020.
  • Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
  • Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
  • Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
  • Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
  • Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
  • Generate content marketing ideas and a foundation for an integrated marketing campaign.   

Location

UAB Collat School of Business, CSB L02A (Our new home!)
710 13th St. S.
Birmingham, AL 35294

Price

$2800 Standard price
$2000 UAB employee/student/veteran price
(use code BlazerPMI at checkout and bring your UAB ID to the first class)

$2000 for companies or colleges who have 3 or more people registered for the same course.
(use code BlazerPMI at checkout and bring your company/college ID to the first class).  

Participants who register for the Digital Marketing Introductory Seminar can use discount code DIGMKT to receive a $200 discount.

Contact

Cori Perdue, PhD.
UAB Collat School of Business
Director of Professional Education
(205) 934-7604

cmperdue@uab.edu

 

Learner Outcomes

 

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